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What is artificial intelligence marketing? (13 crazy benefits)
We all know that artificial intelligence has changed how we live and work, but you may not know how AI has changed marketing campaigns and delivery. From making decisions for us to creating dynamic content, AI has had a profound impact on the way brands reach consumers.
Let’s look at the seven ways in which AI in marketing has changed businesses forever.
What is Artificial Intelligence Marketing?
AI marketing refers to the use of AI tools and concepts like machine learning, deep learning, and big data analytics to reform the marketing strategy. AI tools and technologies can build an effective media strategy to attract target audiences and businesses.
Artificial intelligence in marketing is a user-centric approach that processes user data to predict their moves, demands, interests, and behaviors. With a carefully designed marketing strategy, companies can maximize revenue while improving customer journey and experience. Knowing how AI has changed marketing and delivery is the key to unlocking the hidden potential of the businesses for investors.
How has AI changed marketing?
AI marketing has accelerated marketing efforts to ensure quick delivery and efficient services. In technologically empowered industries, 76% of consumers expect their requirements to be understood by the service providers.
1. Machine learning
By integrating technologies like machine learning and big data, AI marketing makes automated decisions by analyzing data and generating AI-powered customer insights. AI tools help businesses to boost return on investments of marketing campaigns by learning about the real customers from social media posts and the internet.
In the coming years, marketing teams not leveraging AI for gaining insights are expected to experience replacement. Gartner‘s survey shows an increased inclination of businesses to incorporate AI solutions in marketing strategies.
2. Digital Marketing Automation
The biggest revolution of all time brought by ai marketing is automation. Instilling a certain level of intelligence in machines can make them work diligently and efficiently. A digital marketing campaign can now be set to autopilot.
AI Marketing tools have replaced conventional procedures with time and cost-saving automated systems. AI in marketing has enabled automation on a large scale. In the current times, every process is fueled by data. With AI marketing automation, converting raw data into a useful form and translating beneficial interactions is possible without any complications.
3. Accuracy & speed
Accuracy and speed of the data processing are two critical features of an effective ad campaign that can be easily achieved with such tools. AI marketing automation helps generate quick and valuable insights from the data collected. The application of AI automation in email marketing has pushed businesses to grow client engagement and email open rates. Marketing leaders such as Nike benefit significantly from this type of marketing ai.
4. Optimization
AI marketing programs are capable of optimizing subject lines to increase click rate and observe progress. Furthermore, using AI tools for automation, email content can be generated and optimized in various receiver-relevant and user-friendly formats. Similarly, social media automation with AI-powered marketing programs allows companies to improve customer interaction. For instance, the famous eBay store utilizes email marketing to reach the target audience.
5. Understanding the Customer
Customer is considered the king in the modern business world. Therefore, the ultimate goal is to satisfy the customer by all means. If the customer is happy, the entire methodology is perfect. To serve your users right, you need to know the user first.
For example, the trending media streaming service, Netflix uses machine learning technology to learn the genres viewed or liked by a user. It uses an algorithm (series of steps) to serve customized results to the users that match their interests.
6. Linking businesses & customers
AI in marketing is playing an important role in linking users with service providers. Although AI techniques are designed for machines, their greater focus is on facilitating humans. Businesses can find extensive details and interesting information about their consumers by using AI. Machine learning technology, a branch of AI, can help marketers recognize clients at risk, improvise the services and try to re-engage them by presenting those attractive features.
7. Faster Content Production
The fast-paced world demands quick preparation and prompt submission of ad campaigns. To meet the instantly changing user requirements, the marketing industry has to be highly competent and extra vigilant. From designing to delivering, a minor delay can create hurdles later in the other marketing processes.
The use of AI technology for content production is no exception. Marketers spent hours and days highlighting current trends and sketching a user-friendly marketing strategy. The popular AI copywriting tool, Jasper AI prepares quick customized content for social media, blogs, websites, etc. Today, AI offers several expert-approved and highly-ranked marketing tools, designed to solve content-based issues within no time.
8. Marketing tools
AI brings multifunctional writing/marketing tools with versatile features. Marketers can simply leverage AI in marketing to unleash marketing powers not experienced before. To counter the old marketing challenges and culture, tech scientists have formed efficient marketing tools.
Revenue AI’s 6sense allows businesses to notice hidden client behavior, plan effective strategies, and take the right actions. Moreover, Quattr is an AI content optimization tool helping drive massive traffic for website growth. Whereas the SurferSEO tool suggests content-based keywords for guaranteed top ranking on search engines.
9. Predictive Analysis
Predictive marketing analytics is a type of AI that is used to analyze data to make predictions about future events. This information can then be used to make decisions about marketing strategies, such as what type of content to produce or which channels to use.
Finding what your users want and providing the right products is an important principle for business growth. AI in marketing can help marketing teams target the right services using a combination of machine learning, datasets, algorithms, and models to forecast future trends. Using AI methods, marketing teams can easily locate and position campaigns.
10. Precision targeting
Amazon recommends products to users after analyzing past purchases and activities on the website using predictive analysis. It leads to increased sales and customer satisfaction. AI assists marketing teams to track current performance and determine which campaigns will boost ROI. All thanks to ai marketing.
Starbucks known for hot-selling drinks performs predictive analysis using loyalty cards, mobile applications, and websites to track buyer trends. Analysis results help Starbucks identify which drink users prefer, where they buy it from, and at what time they visit the store. Examining and correlating this information at a large scale helps them find useful insights and set targets to meet future demands.
11. Deeper Insights
With nearly 8.5 billion Google searches, 95 million photos shared on Instagram, and 500 hours of videos uploaded on YouTube each day, we’ve entered the times of data bombardment. Data is the biggest asset for businesses looking to excel and expand. Top-leading industries generate tons of raw data each day that needs to be processed.
Data can undoubtedly play important role in revealing interesting facts and molding future strategies for a marketing team. However, raw datasets are not easily interpretable and hence, less significant for marketers. Processing datasets to translate and understand the context is a critical task in marketing ai.
12. Personalized Content Marketing
Personalized marketing efforts are gaining popularity among marketing teams. Tailoring personalized marketing messages and targeting unique content for individual users based on factors like geographical location, age, gender, purchase history, previous brand interaction, and interests helps marketers win long-term clients.
13. Better Customer Experience
Customers in the data-driven world have countless options for every service. They prefer brands that openly take their input and provide genuine assistance in case of a need. Businesses that value consumer rights and ownership have more tendency and potential to grow. Modern tech-inspired industries are incorporating AI to lighten their tasks and enhance functionality.
Marketing experts know how important customer feedback is for the success of the product. Customers should be linked with the service providers through a channel. In the past decade, the involvement of AI marketing has transformed the relationship between the client and the brand. We see robots taking over, handling tasks previously managed by humans.
Bonus: AI Chatbots
AI chatbots are an innovation designed for resolving client issues and providing real-time support. Chatbots are AI-powered and rigorously trained versions of human cognitive skills. Surprisingly, chatbots can naturally interact with humans and answer most of their queries with reasoning. Implementing bots for resolving customer issues can save huge time and money.
Many websites including restaurants, airlines, banks, hotels, and retail stores have joined the bandwagon by managing customer services via chatbots. From helping people with insomnia (Insomnobot) to arranging deals between real-estate marketers and potential leads (Roof AI), chatbots are facilitating industries far and beyond. IBM Watson is another exciting platform that allows businesses and common users to build their customized chatbots for use.
Frequently Asked Questions
Will AI be the future of marketing?
It is difficult to say for sure, but there are already many examples of how AI has changed marketing campaigns and delivery. Here are some of the ways that AI is currently being used in marketing.
- Automated Ad Buying
One of the most visible changes that AI marketing has brought is automated ad buying. It is used to buy ad space in real-time, based on factors like the user’s location, the time of day, and even the weather.
- Chatbots
Chatbots are computer programs that mimic human conversation and are commonly used to provide customer service or support. However, they are also used for marketing purposes. For example, chatbots can be used to answer questions about a product, recommend products, or provide information about special offers.
- Content Generation
There are now AI-powered tools that can help to generate marketing content, such as blog posts, social media posts, and even email campaigns.
What does machine learning have to do with marketing?
In the past, marketing campaigns were largely based on intuition and experience. Machine learning is a subset of AI that is being used more and more in marketing, as it can help automate and optimize delivery.
Machine learning can be used in marketing to segment customers, personalize messages, predict customer behavior, and identify the best time to send a marketing email or which channels are most effective for marketing campaigns.
What skills will be required for marketing in the future?
This is a question that many experts are pondering as we enter into an era where (AI) is increasingly becoming a part of our lives. AI is changing the marketing landscape, and it will only become more pronounced in the years to come.
With AI, marketers can now segment their audiences based on much more than just age, gender, location, behavior, interests, and even emotions. To be successful in marketing in the future, marketers will need to be adaptable, manage client handling and communication and learn how to use AI to their advantage.
Is customer data safe with the advance in artificial intelligence marketing?
As AI continues to become more prevalent in our lives, questions about its impact on marketing and privacy are top of mind for many consumers. In terms of customer data, AI Marketing can help us better understand customers interacting with brands and what they’re looking for exactly.
This data can then be used to create more targeted campaigns and improve the customer experience. However, it’s important to note that Artificial Intelligence does not replace the need for human interaction, rather, it enhances it. When used correctly, it can help marketers to create more human-centric campaigns that build trust and loyalty.
Conclusion
AI is changing marketing in a big way. Automation is making it possible to do more with less, understand the user better, create content faster, and understand customer data and insights like never before. Mainly by understanding user data and insights, businesses can provide a better user experience that leads to more sales.
Customer satisfaction is the primary objective behind ai marketing is to keep them coming back for seamless services in the future. For more interesting information
SEO for websites is the process of making your web content more visible to the public on search engines. With people spending an astronomical amount of time on the internet, it is worth your time to learn how to optimize your website whether you run a blog, a start-up, or a small business or just want to showcase your work to the world.
7 Essential Tips for search engine optimization
While there are lots of tips and tricks you can use to optimize your website, here are the 7 tips we think you will need to rank on Google for relevant search queries.
Your Niche
You need to decide what you are going to write about first. In the past, I have spread myself to things and I ended up getting a lot of traffic but once updates were run I lost almost 90% of the user because Google couldn’t decide where to place my site.
It will almost feel like starting all over again, all that year’s worth of hard work will go down the drain. So choose a topic that works well for you and double down on it. If you are not seeing results you like then be sure to pivot accordingly. This will tell search engines what your site is all about and help build your topic cluster or organic search results and organic traffic.
Even though this is just a starting point, it carries enormous weight, and if not done properly carried detrimental consequences when the algorithm updates take place.
Keyword Research with Ahrefs
Keyword research is one of the first and most important components of on-page optimization. It allows you to measure the keyword difficulty for the topic that you are trying to write about. It also tells you the search volume for the keyword or keyword phrase you wish to write about. Ahrefs or Ubbersuggest are great tools for keyword research tools. While both tools are paid, Ubersuggest does have a free version that you can use.
Ahrefs provides comprehensive insights into the competition. It knows what your competitors are going after and what they are ranking for. It can also evaluate their backlink profiles and pinpoint any content gaps.
Ahrefs provides awesome features such as keyword difficulty scores, search volume trends, click-through rates, and SERP analysis, which further enhance the effectiveness of keyword research.
Ubersuggest offers a very similar package to Ahrefs but you get what you pay for. The data on Ubersuggest is not updated as frequently as Ahrefs but it’s still worth looking into.
In conclusion, Ahrefs and Ubersuggest are powerful tools that streamline the keyword research process. Its extensive database, competitive analysis capabilities, and SERP ranking feature help marketers refine their SEO strategies for maximum impact.
Cloud Hosting
If you’re just starting out you’re going to need a web page and to have a web page you’ll need a cloud hosting service to display your website to the public. Search engine bots will analyze your page speed and will determine your rankings in the search engine results. Hostinger is great for beginners.
When looking for a cloud hosting service you always want to get a high-quality cloud hosting service because you don’t want your page to break down because of high traffic or to have a slow loading time. If your hosting service is not so good, search engines will not be pushing organic traffic to your sites.
I recommend a service such as Hostinger or WPX. Hostinger has a plan for every type of user from a beginner to a professional.
Super Light Theme
Next up is the website design. You want to have a theme that is easy on the eyes and that users can identify in an instant. Google and other search engines look at the ease of use of a website. So, having a super light theme will not only help you load faster but it will also make it easier to read for the user.
I recommend sticking to light themes for your web pages. You can easily find a nice theme that fits your brand on Themeforest or Kadence.
ThemeForest is a great place to set a simple theme and has a large catalog of themes for you to choose from. Alternatively, you can also go with Kadence as it does provide some free starter templates.
Google Analytics & Google Search Console
Google Analytics and Google Search Console are the most crucial tools to monitor your progress. Google Search Console is an essential tool for running a website because it gives the breakdown of your website’s organic traffic and total impressions. It can also give you stats on a particular web page that might be losing traffic.
To pair with this, Google Analytics gives you an overview of the types of users that visit or interact with your website. These are two really important tools to measure your performance and evaluate whether you have a successful SEO strategy.
Plugins & AI Software
You must utilize technology to your advantage when it comes to search engine optimization. There are many software out there you can use to rank on Google, and they can be crucial to your SEO strategy.
While posting high-quality content is a good way to begin your SEO journey, this can often have diminishing returns. This is where plugins and AI software such as keyword research tools can help you improve your ranking and show up in search results. Here are some of the plugins and software that I use.
Rank Math
Rank Math is a free WordPress plugin you can add to your tools right now. It allows you to optimize your website and content with just one simple plug-in. It can also be used to detect and fix broken links on your website.
Rank math also allows you to add a meta description tag to your website. The meta description tags allow the search engine’s web crawlers to identify what the post is about and are an important component of SEO. Rank math also gives a preview of what your web page will look like on the Google search results, and provides you with suggestions to improve your site structure by adding external links and internal links. It is hands down one of the best SEO tools out there for WordPress sites.
ShortPixel
ShortPixel is an awesome tool to reduce the size of an image on your blog post or web page. If you’re going to be displaying images on your website it is really important to reduce the size of these images as the image can drastically decrease the loading time of the web pages on your site.
SurferSEO
Surfer SEO is an amazing keyword research tool that allows you to optimize your articles according to the topic of your blog post or article. It suggests the keywords that users use most often in their Google search relating to your topic. Surfer also tells you if the structure of your post and it will help you avoid keyword stuffing.
That’s not all to Surfer as there is Grow Flow which is an AI growth management tool that comes built into the app. It is an important component that can be used to plan out your website’s next steps. It can suggest relevant keywords or external links you should add to your website. It can even suggest the next topics for your web page that are popular within your niche. This tool is your one-stop shop for on-page optimization.
Originality.AI
Originality AI is software that checks your content for AI and plagiarism. In the world of AI simply checking your article for plagiarism isn’t enough. To ensure the utmost quality of content it’s good to use Originality AI. It also lets you know exactly what part of your content is plagiarized or written by AI.
Meta description
Meta description helps users identify what type of blog post they will be looking at in the search engine results pages. So using the relevant keywords and search terms is necessary when writing this brief description. Consider this as a preview of what’s to come in a movie. If the teaser preview is bad, the chances of you going to that movie are slim to none.
To reiterate
- Meta title Should be 3-7 words at most
- The meta description should be short and contain relevant keywords
- The site URL should contain the relevant keywords
So the better the description in the search engine results the more chance the user will land on your pages on your site.
Delete Unnecessary & Update Necessary Plugins
Deleting unnecessary & inactive plugins is a necessity as it can slow down your website. Plugins such as Rank Math are designed to be faster and don’t overload your servers. It’s important to only keep the extensions and plugins you need for your blog or website.
While on the other hand, updating the necessary plugins will keep your site running smoothly. I have seen many clients cheap out when it comes to yearly subscriptions and it causes a lot of SEO problems. Don’t be that guy!
FREQUENTLY ASKED QUESTIONS
Can I do SEO for free?
Many SEO tools are free and just as powerful as some of their paid counterparts. It may be a good idea to stick to some of the free tools if you’re just starting, however, you will still need to pay to host the website for you to show up on the search results page.
Can I do SEO on my website?
Many people assume SEO is an incredibly complex process. However, it’s pretty straightforward and you can do it for your website. However, there are a few aspects of SEO optimization that should be left to professionals.
What are the 4 components of SEO?
The four components of SEO are on-page SEO, technical SEO, Local SEO, and off-page SEO. On-page SEO involves aspects such as content quality, internal link structure, title tag, and meta description tag.
On-Page SEO refers to things like article length, images, heading, etc.
Technical SEO is aspects such as the web page speed, ensuring your website is mobile friendly, and removing broken links.
Off-page SEO involves backlinking or inbound links, social media marketing, and anything that drives traffic to your website externally.
Local SEO is more important if you want to maintain a more local outreach or have a physical local for your business for example having a Google business or Yelp profile.
How much does SEO cost for a website?
The cost for SEO can vary largely depending on the type of service you use and the payment structure. If you hire a freelance professional from Up Work it can cost anywhere from $50 to $200 or if you hire an SEO company it may cost significantly more. Of course, you can always use some of the SEO tools in this post and have a go at it yourself.
Do I need SEO for my website?
Unfortunately just having good content is not good enough for you to rank in search engines. Search Engine Optimization practices such as link building are almost necessary if you want the search engine algorithms to find and index your website properly so it can show up in search results when users search for your niche.
Conclusion
Search Engines are complicated algorithms that can sometimes index or rank your page incorrectly just based on content quality. Of course, it is difficult for an algorithm to judge what constitutes quality content it is probably even difficult for humans to judge the quality of content as one may argue that it is subjective.
This is what makes SEO extremely important for your website to show up in search results, and why it is a high-demand skill. This article provides a high-level overview of how you can get started with SEO and grow your organic traffic.
My Take
Canva is the best and most well-rounded design software for a designer, business professional, or student. It rivals the capabilities of Adobe Ai and Photoshop. There is just no way to lose with this software. If you decide to upgrade to Canva Pro, I can guarantee that you won't be able to live without it.
9.8 out of 10
Best For
Designers of all levels
Price
Freemium
If you’re searching for an easy-to-use tool or program that allows you to create graphics that look professional and on-brand, you might be thinking of Canva. It is a must-have blogging tool. So what does Canva Pro include and is it worth it?
I’ve used Canva Pro on both my mobile and desktop for several years. I’ll begin by mentioning that I find that the App comes in handy for doing quick design jobs with a lot of kinds of templates. You can use it wherever you are to create professional designs. You’ll always find the app version to be the same as the desktop version and uses the drag-and-drop editor to make things easy.
“My boss used to always get mad at me for my poor graphic designs at all times, but he changed his mind since I started using Canva Pro.”
The Free version is a great option for anyone looking for an easy-to-use design tool with a wide range of features. Whether you are a lifestyle blogger, an investor, or a motivational speaker, you must have this tool. If you need even more capabilities to reach your audience, the paid The Pro plan is worth considering. Go further to find out the top reasons why you should upgrade to Pro.
Things this article will cover
- Canva Free vs Pro
- Features in-depth
- How to get Pro for free?
- Which plan should you choose?
- FAQs
What is Canva?
Canva is a user-friendly graphic design tool perfect for creating professional designs for social media, websites, presentations, and more.
With Canva, you can choose from over 1 million Canva templates and graphics to create stunning visuals with unlimited folders.
Plus, you can upload your images and photos to use in your designs. Whether you’re a seasoned designer or a complete beginner, Canva is an easy-to-use tool that lets you create beautiful designs with ease.
The graphic design software Canva has expanded its range of visual design tools by using artificial intelligence.
Canva Pricing
Canva Pro pricing is nominal and you get premium tools, such as background remover, tools to create the brand’s visual identity, custom templates, unlimited storage anything you can think of to help you with brand management. It is no doubt one of the best graphic designing tools out there.
How much is Canva Pro?
You receive all the features I listed above when you go to Pro. It is $119.99 when paid annually or $12.99 when paid monthly, for up to 5 people. It automatically adjusts to your local currency as well, in case you don’t live in the US (as shown in the image below)
If you want to use Canva Pro for free, there’s a 30-day free trial offer.
You have to add a credit card to activate your Pro account. If you cancel it within your trial period, there is no charge.
Canva Pro Vs Free Version
The main difference between Free and Pro is that the latter offers a far larger selection of custom templates and stock photos as well as significantly greater cloud storage and extra features than the free version.
If you frequently use the editor to make quick designs and don’t mind the limitations that come with it, the free plan is a smart choice for you. The pro plan, on the other hand, is ideal if you want access to millions of premium features as well as time-saving tools.
Before I go through each feature and what each plan offers in-depth, check out this side-by-side comparison of Canva Free versus Canva Pro.
Free Features
Canva free plan is straightforward. Many of my friends have asked me how I quickly and elegantly make social media posts, banners, cover photographs, etc.
With the free version, you just choose a template to work with and then drag and drop your pieces onto an already completed and pre-sized design. It is simple, fast, and handy.
Here’s what Canva Free includes:
250,000+ free templates – You’ll get free access to over 250,000 templates, although some of them include premium stock photos, videos, and other elements with watermarks on them.
200,000 free photos – Get free access to 200K stock images, and if you don’t have the Pro plan, you may purchase premium photos for $1 apiece.
57,000 free graphics – You can use 57,000 free graphic elements to create designs.
13,000 free videos – You will get free access to 13,000 free videos.
1,700 fonts – You can pick from 1700 free fonts for your designs with the free plan, but you aren’t able to upload and use your fonts.
75 audio tracks – Get free access to 75 audio tracks.
6 animations – There are 6 animation effects available for you.
2 folders – There are only 2 folders in your account for no cost to manage your designs.
5GB cloud storage – You will have 5GB of storage to upload your design assets.
1 brand kit – In your brand kit, there is just one color palette with 3 distinct brand colors that you may use. You cannot upload your brand logo too.
Pro Features (14 Reasons to go pro)
Canva Pro indeed has you covered for all of your digital works, from presentations to videos (with Instagram reels, Linkedin Ads, YouTube, video messages, etc), social media posts, and marketing materials (from business cards, products, flyers, tickets to stickers).
Pro also offers a lot of time-saving features like magic resize for different social media channels or background remover.
Take a look at all the other Pro features listed below.
600,000 templates for different documents
Canva Pro gives you access to over 600,000+ free templates (added every day) divided into several categories, such as marketing, education, birthday, real estate, explainer, health, and sales. Believe me, they are much better than free templates.
You’re sure to discover a template you can modify to suit your needs because there is something for everyone.
71 million copyright-free photos
Canva Pro provides 71 million copyright-free stock photos. From the Features option on the main page, you can simply browse the whole photo collection, including both free and premium photos. You can also upload your photos.
Canva organizes images into categories like flowers, beach, nature, business, computer, social media, traveling, etc. If you don’t have time to sort through all of these photos, offer recommendations.
4.5 million copyright-free graphics
Pro gives you access to over 4.5 million copyright-free graphic elements for social media graphics and social media platforms. Canva design elements are excellent and their terms give you a lot of freedom in this case.
2.5 million copyright-free videos
Canva Pro account has 2.5 million premium stock videos compared to only 13K in a free account.
3000 fonts for commercial use
With Canva Pro, you can get access to 3000 fonts as well as create your custom fonts.
25,000 royalty-free tracks
Canva Pro provides 25,000 royalty-free tracks to add to your short TikTok or Instagram stories. I’ve even seen people create full-length videos with the Canva editor.
14 animation effects
Canva Pro provides 14 animation effects that you can use in your presentations. Some are professional and sophisticated, and others are wacky.
Unlimited folders
With Canva Pro, you can create unlimited folders to organize your work by project or client.
100 GB cloud storage
Canva Pro gives you 100GB of cloud storage for uploading your designs, photos, and videos.
Unlimited brand kits
While free Canva gives you only one Brand Kit, but a Pro account has unlimited brand kits.
With the help of Canva Pro’s Brand Kit feature, you can create multiple brand kits and create stunning designs, control your team’s access, and share the brand’s visual identity to stay consistent with each design they produce with Canva Pro.
Load your favorite fonts
You can upload your font if the font you need is unavailable in Canva’s 3000+ collections.
Background Remover tool
The Background Remover tool in Canva Pro is fantastic. I remove any background in a picture with just one click. If I was using Adobe Illustrator that would have taken me around 10 minutes.
Anyone who advertises products by utilizing product pictures will find this transparent background tool useful.
Magic Resize
Magic Resize helps you quickly and effortlessly resize your designs. Just input your dimensions, and Canva does the rest!
Templates
Over 600,000 Canva free templates are divided into:
- Categories: Business, Social Media, Video, Marketing, Custom Prints, Cards & Invitations, and Education.
- Styles: Modern, Minimalist, Simple, Elegant, Corporate, Aesthetic, etc.
- Themes: Business, Pink, Sale, Illustration, Fashion, Greeting, etc.
- Price: Free or Pro.
- They also are arranged in colors.
For example, when you want to promote a product, you can choose the marketing category. It’ll show you different templates (from business cards, financial products, flyers, logos, and posters to brochures and newsletters). Moreover, you can also create professional designs using Canva Pro’s extensive library of design elements and customization options.
Canva Pro vs Enterprise
If you are managing a large team in a corporate environment, you are going to need multiple Canva licenses. So, I’d recommend considering Canva Pro v Enterprise options. Canva Enterprise helps you best in creating your brand’s visual identity.
Canva Enterprise features all of the features and tools available with Canva Pro, plus a few added extras specifically for businesses and organizations. Giving you freedom for personal or commercial use.
With Canva Enterprise, you get access to premium templates, an expanded library of over 1 million stock photos and illustrations, enhanced branding capabilities, and more. Plus, you can download your designs in high-resolution files for print or web use. Canva’s license agreements protect you from all angles.
Collaborate with your team
One advantage of getting Canva Pro, especially for team members, is that they can collaborate with peers on any project by working together on designs in real-time.
To start working together in Canva, you have to create a team. Then invite as many people as you like via email, and provide the team’s access to each person as a team member, template designer, or administrator. Canva Pro also includes advanced collaboration features, which are superior to the free plan.
So, “Is Canva Pro worth it?”
With a Canva Pro subscription, you get unlimited access to premium features and tools that are perfect for creating professional designs. You can also download your designs in high-resolution files for print or web use.
Yes, Canva Pro is definitely worth it.
If you’re serious about graphic design, then Canva Pro is worth to invest. It’s especially useful for quickly producing event posters, social media visuals, and invitations.
There’s nothing to lose by giving Canva a try because it is so easy to use. You don’t even have to download Canva app if you don’t want to. Just set up a Canva account online, and you’re good to go.
Which Canva plan should you choose?
It depends on your specific needs and design goals.
If you’re a casual user who only needs to create occasional designs, then the free Canva will probably suffice.
However, if you’re a more serious user who needs access to advanced features and tools (such as small business owners or professional designers), you’ll need to sign up for Canva Pro.
In case you want to get Canva Pro after Canva Pro free trial, you have 2 options: a monthly plan and a yearly plan, which is more economical.
Is Canva easy to learn?
Yes, Canva is easy, interesting, and intuitive to use, even for non-designers. It’s always comforting to have user assistance and instructional materials available just in case.
There are tutorials available for getting started, creating, and utilizing Canva Pro. Tutorials are brief, much like video courses.
Plus, the interface is intuitive and user-friendly, so you should be able to get the hang of it quickly. However, if you’re new to graphic design, it might take some time to learn all of the available features and functions.
Frequently Asked Questions?
Is everything free with Canva Pro?
No, not everything is free with Canva Pro. However, there is a wide range of premium tools and features available with a Canva Pro subscription that are not available with the free version of Canva. With Canva Pro, you get access to bonus features such as advanced filters, image cropping, enhanced branding capabilities, and more.
Can Canva Pro be used for commercial use?
Yes, Canva Pro can be used for commercial use.
With a Canva Pro subscription, you can get access to advanced tools and features that are perfect for creating professional designs for businesses and organizations.
You can also download your designs in high-resolution files for print or web use. Be sure to read the Canva licensing.
Can I cancel Canva Pro anytime?
Yes, you can cancel Canva Pro at any time.
However, please note that you will not be able to access the premium features and tools included with your subscription after your account has been canceled. If you decide you want to use Canva Pro again, you will need to re-subscribe.
Is Canva better than Photoshop?
This is a difficult question because it depends on your specific needs and design goals.
In general, Canva is probably better suited for creating simple designs such as social media posts, website banners, and presentations.
On the other hand, Photoshop is more powerful and versatile but can be more difficult to use, especially for beginners. Ultimately, it’s up to you to decide which platform is right for you.
Conclusion
Canva Pro is a fantastic investment if you want access to millions of images, graphics, tracks, and videos, as well as thousands of graphic design templates. It depends on what you’re trying to accomplish.
Canva Pro is unquestionably worthwhile, it also gives you huge cloud storage and the freedom to resize designs. It is much less complex when compared to Adobe Illustrator and is the best online design tool I’ve ever used.
You can give it a 30-day trial run before deciding whether you need to upgrade to Canva Pro. If not, continue to use it completely free. Hope this Canva pro review helped you stay on brand. Let us know what you think.
We have all seen movies where robots take over the world, but for the most part, those scenarios seem far-fetched. However, it turns out Artificial Intelligence (AI) has recently integrated itself into our daily lives in ways that we might still be unaware of its effects and how much we depend on it.
Many of us pick up our laptops or cell phones as soon as we wake up to begin our day. From dawn to night, information-searching, planning, and decision-making processes are now driven by AI technology.
AI creeps over every aspect of our personal and professional everyday lives. From helping doctors diagnose diseases to making us drive safer, AI is changing the way we live for the better. Keep reading to learn more about the impact of artificial intelligence in everyday life.
Impact of Artificial Intelligence on everyday lives
By 2030, artificial intelligence might contribute $15.7 trillion to the world economy. We have already experienced it in our everyday lives.
Consider all the times you received a book recommendation from Amazon or an advertising post from Facebook. These suggestions are based on machine-learning algorithms that look at the videos or products you have watched or purchased.
The algorithms gather the information from those purchases to recommend more items you might like. Even your incoming emails go through a simple artificial intelligence filter to keep junk out of your inbox.
But AI applications are much more than just email filtering and book recommendations. Let’s look at other ways to find out how artificial intelligence is affecting our daily lives.
Better Medical Care and Treatments
AI in healthcare has developed dramatically so far with full of successful remedies for deadly diseases. Gone are the days when malaria caused over 150 million deaths or chicken pox killed over 300 million people (recorded in the 20th century). Measles, influenza, cholera, malaria, tuberculosis, fatal injuries, and more are all curable today.
For example, AI can help us identify patterns in medical data that would otherwise be difficult to spot. This information is to improve patient care and outcomes.
Hospitals use artificial intelligence for several tasks, from the simplest to the most complex. It includes scheduling appointments, diagnosing patients, providing treatment recommendations, etc.
Automation in Manufacturing
AI technology has had a significant impact on the field of manufacturing. Advanced organizations tend to use automated engines and AI robots to speed up the process. By automating manufacturing processes, businesses can improve efficiency and reduce the expense of paying workers to do repetitive tasks.
In many cases, AI robots can work faster and more accurately than human workers. As a result, businesses that adopt AI-driven automation solutions can enjoy a competitive advantage in the marketplace.
In addition to reducing costs, automated manufacturing helps to improve product quality and safety. As a result, human safety is maximized while human mistakes are minimized.
The industrial revolution brought about many changes to the way goods were produced, and AI is doing the same. Business owners use machine learning and deep learning technologies in several sectors.
Artificial intelligence benefits service-based industries as well. It has impacted every sector, including the hotel industry, aviation, and e-commerce.
Innovative Navigation and Transportation
With AI, we can never get lost again! We can now pinpoint our current location thanks to a comprehensive Global Positioning System in Google Maps & other navigation apps. GPS is a crucial component of the transportation sector.
AI is used for traffic detection and safer navigation in airplanes, trains, cab firms, and other service-based industries. For example, cars equipped with AI-powered sensors can detect oncoming vehicles, and obstacles and adjust car speed and positioning accordingly. This helps drivers in avoiding traffic accidents and determine the fastest route.
There are also artificial intelligence-powered traffic lights based on algorithms that can optimize the traffic flow and autonomous vehicles that could reduce congestion and accidents.
Digital Marketing
AI technology (in machine learning, big data analytics, and other processes) enables marketers to get deep insight into their target audience, as a result, it helps enhance the consumer experience and increase the return on investment (ROI) of advertising campaigns.
For example, Facebook Pixel collects data about web searches and people’s actions on a website to show targeted ads to people who are more likely to take the desired action. Then, it helps marketers in tracking conversions, optimizing ads, and retargeting.
There are tons of marketing tools supporting marketers in creating compelling content such as Jasper, Google Analytics, Surfer SEO, Grammarly, Canva, Google Optimize, and more. These AI-powered tools have the ability to generate and analyze content, then provide it to the appropriate audiences on the appropriate channels.
Logistics & Delivery
Logistics and delivery have been revolutionized by the advent of artificial intelligence. FedEx and UPS are using AI to make sure products are delivered on time. With the help of AI, they can now track packages and optimize routes. This has resulted in a significant increase in efficiency and accuracy. As a result, customers are now receiving their orders faster and with fewer errors.
In addition, AI has also helped to improve safety in the workplace. By automating tasks and monitoring activity, AI can help to prevent accidents and injuries. As AI continues to develop, it is likely that its impact on logistics and delivery will only continue to grow.
Improving Data Management
The application of artificial intelligence in data management can be very beneficial. For example, data entry is a time-consuming task often prone to error. However, now we can automate data entry, reducing the risk of error and saving time.
Today, artificial intelligence helps programmers create databases for storing, classifying, and organizing unstructured data with the help of deep learning and machine learning. In addition, artificial intelligence helps analyze data sets, identify patterns and trends, and make predictions.
This information is then for managing data most effectively. As a result, artificial intelligence can play a valuable role in computer science and data science.
National Security and Cybersecurity
There were 1,63 million cybersecurity breaches in 2017, but in 2020 this figure decreased to only over 1 million. Cyberattacks, hacking, and other cyber dangers are still under control thanks to the development of AI. It can more effectively and economically secure data. Therefore, preventing terrorism or even small-scale data theft and making people safer.
AI platforms use speech and facial recognition software against illegal access. Cybersecurity professionals are also using Strong AI to defend against ever-more sophisticated attacks. Specifically, neural networks can automatically detect and respond to threats, identify faces, and track the movements of people and objects.
Strong AI allows militaries to develop new weapons systems, improve their situational awareness, and make better decisions. GPS also makes it simpler to track down and find criminals anywhere around the planet.
Banking and Finance
AI is also helping to protect against fraud and other attacks on bank accounts. By identifying unusual patterns of behavior, AI helps banks flag potential fraudsters before they are able to cause any damage. In addition, AI can help to keep sensitive information safe by recognizing unauthorized access attempts and alerting the proper authorities. As more and more businesses turn to AI for help with their data management, it is clear that this technology will continue to have a major impact on the banking and finance industries.
Integrated Entertainment
AI-powered entertainment platforms have sparked a media revolution. The AI applications in entertainment are endless and are already creeping into the industry and our daily lives.
For example, consider the field of video game development. AI also helps create realistic characters in role-playing games that can interact with players in believable ways. We now have an entirely new virtual world that seems and feels incredibly lifelike with integrated VR/AR gadgets.
In addition, AI is also being used to create more immersive and interactive experiences for users. For example, some streaming apps and services now offer features like picture-in-picture mode, making it easier for users to bookmark what they are watching and pick up where they left off. AI is also used to create realistic digital avatars, write movie scripts, and even compose original music.
Intelligent Weather Prediction
Weather forecasts are also more accurate than they were in the past, thanks to AI technologies. It is easier to examine and forecast climate and weather conditions in particular regions. It allows the authorities the time they need to relocate the population to a safer area.
GPS and weather forecasting systems use live satellite feeds and sensor data to provide precise and useful information. Preventing natural calamities that would otherwise result in the loss of life and property is, therefore, more pleasant.
The agriculture industry benefits from forecasting since it provides farmers with precise information on impending rainy and dry seasons. We can always rely on weather prediction to help plan our daily lives.
The Effect on Society (through Media)
AI has also had an indelible influence on social media. Bots and automated systems developed by social media sites like Facebook and Instagram track our online activities and learn about our preferences.
This makes it simpler for businesses to sell their goods and provide services that meet our demands and media recommendations. AI is also used to stop cyberbullying, stop online trolling, and find objectionable content and fake news.
On the other hand, by analyzing social media accounts, AI algorithms have led to the development of echo chambers, where people only see information that reinforces their pre-existing worldview.
While this can lead to a greater understanding of and connection with like-minded individuals, it can also create social division and prejudice. Besides, watching short videos or video summaries on social media is shortening our attention span.
Optimization and Time Savings
Artificial intelligence platforms are helping us save a significant amount of time and effort. For example, search engines keep track of the users’ search history to optimize search results. Smart assistants help us to answer questions with relevant replies.
Natural language processing enables computers to scale other linguistic tasks and even converse with humans in their language. Those are the simplest examples of artificial intelligence.
AI allows many businesses to save a lot of money and manpower during production processes. Entrepreneurs save time on product distribution and shipment. Customers get access to order tracking, delivery schedule information, and more.
Repetition is eliminated, accuracy is increased, and mistake detection is caught in its preliminary stages. AI is also a limitless, sustainable, and renewable resource.
Personalized and Interactive Experiences
AI has made our lives more convenient. With the help of voice assistants, we can now perform tasks such as sending emails and setting reminders with just a few voice commands.
How frequently do you use some smart personal assistants such as Apple’s Siri or Microsoft’s Cortana?
Have you used Amazon’s Alexa to order an Uber or Google Assistant to schedule appointments?
Every time you contact these smart digital assistants, you are interacting with AI that is based on deep learning and neural networks.
Our smartphones now have capabilities that allow them to understand our needs and provide relevant information. For example, AI can recommend music or self-driving cars that can recommend scenic routes.
AI is making our homes smarter. Everything is at your fingertips: book tickets, do online orders, and monitor the position of your package.
Devices such as thermostats and lights can now be controlled using artificial intelligence, making our lives more comfortable and energy-efficient.
Frequently Asked Questions
What is machine learning?
Machine learning is a way for computers to learn on their own, just like humans. The computer starts with basic knowledge and then gets better over time as it collects more data. It is an integral part of artificial intelligence.
What are the disadvantages of artificial intelligence?
There are a few disadvantages to artificial intelligence, which include:
- It can be expensive to develop and implement.
- It can require a lot of energy to run, which can be a problem for mobile devices or other devices that rely on battery power.
- It can sometimes make mistakes, which can have serious consequences.
- It can be used for evil purposes, such as creating autonomous weapons.
- It can lead to job losses as machines increasingly perform tasks that humans currently do.
How does AI eliminate human error?
Ai can eliminate human error by performing tasks with a high degree of accuracy. For example, an artificial intelligence system can automatically check for errors in data entry or spot trends that may indicate fraudulent activity. Ai can be used to monitor industrial processes and identify potential problems before they occur.
Can artificial intelligence outsmart human intelligence?
AI can outsmart human intelligence, although this is not guaranteed. Artificial intelligence systems have been designed to beat humans at certain tasks, such as chess or Go.
However, AI still has a long way to go before it can match humans in terms of general intelligence. Additionally, there are some tasks only humans can perform that artificial intelligence cannot, such as creativity or social interaction.
How does AI help with human resources?
AI can help with human resources in several ways. For example, AI can be used to automatically screen resumes and identify the most qualified candidates for a job. It can monitor employee performance and identify training or development needs.
Additionally, it can be used to create virtual assistants that can handle tasks such as scheduling appointments or answering questions about company policies.
Conclusion
So what does the future hold for artificial intelligence? Judging by how fast it’s evolving and infiltrating our lives, the possibilities are endless. But with great power comes great responsibility, and we need to make sure that AI benefits humanity as a whole.
I believe that the key to making this happen is education. Everyone from children to adults needs to be aware of the implications of artificial intelligence and learn how to use it ethically and responsibly. What do you think?
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